SanDisk Corp introduced on Monday a service for downloading free and advertising-supported video from the Internet, which could compete with Apple Inc’s iTunes. SanDisk said its new system, called “Fanfare,” serves as a companion to the Sansa TakeTV PC-to-TV Video Player, a pocket-sized memory module which it also introduced on Monday. The device lets users save videos downloaded onto a personal computer and move them to a traditional television. Fanfare, now in the early “beta” stage, will be launched as a full version early next year.
“The overall vision of Fanfare is to enable users to draw from a rich catalog of free and paid video content from a single location for playback on a wide variety of portable devices in the future,” SanDisk said in a statement. The only major U.S. network affiliated with the service at launch is CBS Corp’s CBS and its pay-tv unit, Showtime Networks, with shows such as “CSI” and “Dexter.” Fanfare will also have videos from Smithsonian Networks, The Weather Channel and TV Guide Broadband. It looks that Asian managers are really more clever than most of American CEOs, who prefer to sue, fight and lose in the piracy battle, while more and more companies rather choose the “make-it-free” approach.
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